Erica Taylor, the founder and principal of Erica Taylor PR, was looking for a new identy and website for her company. Being a boutique firm in an industry reliant on personal relationships, AMP3 sought to create a look that would best represent Erica herself. Drawing inspiration from the Fluer De Lis, Art Nouveau, and with a focus on the color purple, we devised a logo that can also be used as a repeating pattern, providing a recurrent element for use in all of Erica Taylor PR's materials. The Erica Taylor PR website is designed with an easy-to-use backend that allows Erica and her team to update easily, making it incredibly simple to add new clients, new press and make announcements.